Market Orientation in the Entrepreneur Led Firm
نویسندگان
چکیده
This paper examines the nature of market orientation (MO) in entrepreneurial firms and proposes a conceptual model of market firm interface appropriate to entrepreneur led firms.
منابع مشابه
Market orientation in the context of knowledge intensive high technology SMEs – operationalizing the concept in biotechnology Track: Technology entrepreneurship
This paper reports on a qualitative research in which the main themes for understanding and operationalizing behavioural market orientation of technology based ventures in biotechnology have been identified. The research forms a basis for future quantitative research assessing the degree and performance implications of behavioural market orientation of knowledge intensive high technology SMEs. ...
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